Saturday, February 18, 2006

VW's Quirky Campaign to Revive U.S. Sales

NYTIMES.COM: VOLKSWAGEN may have retired its unwieldy ''Fahrvergnügen'' slogan, but a quirky new ad campaign for the struggling carmaker is once again invoking its German heritage. Along with faux-German catch phrases (''Straight outta da Autobahn'' and ''Fast as schnell''), the campaign introduces Helga, a blonde in white go-go boots.

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