"Think Israel" @ Emirates Stadium, London

I love London. It is a melting pot of different creeds, nationalities, races and religion. It is a true global village in the format of a vibrant big city. Everybody knows this, of course, but what you probably don't know is the composition of sponsors for one of the city's most prestigous football teams, Arsenal.

They have a brand new, amazing stadium, named after one of their main sponsors, the arabic airline Emirates. Other sponsors include their jersey-supplier, Nike (USA), the Korean electronics giant, LG, and local british sponsors BT and Paddy Power (!). But when the advertising banners show commercials for THINKISREAL.COM on the EMIRATES STADIUM, your love for football enters an entirely new dimension.

And don't get me started on the international squad directed by the french coach, Arsene Wenger.

I love London. I love football. And I love they way sports can make the world a better place.