BRANDSOFF.COM® - let your fingers do the branding™
A blog about offbeat branding by Media DJ Ronnie Rocket (updated occasionally)
Friday, June 29, 2007
Sunday, June 24, 2007
Branded Jeans


In the fashion world, there are hundreds of jeans lines. But in the Western world, there’s only one.
Recently, Wrangler has started competing in the fashion arena as well. Marc Jacobs collaborated with Wrangler on a line of high-end denim for his spring 2007 collection. A pair of slim jeans with ruffled cuffs appeared on the runway last September, styled with a little jacket and a metallic handbag. Then there is Wrangler47, the company’s three-year-old premium brand, carried in stores like Barneys New York and Scoop; it includes fashionable items like micro-miniskirts and the ubiquitous superskinny hipster jeans.
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Wednesday, June 20, 2007
Monday, June 04, 2007
Where Are the “Muslim” Brands?

Rafi-uddin Shikoh is the founder of Dinar Standard, a business-strategy publication that has ranked the top 100 brands in 57 predominantly Islamic countries in terms of revenue and growth. He draws a distinction between brands that emanate from countries with large Muslim populations and those that specifically address the needs of practicing Muslims.
Read the full report in Brandchannel here.
Read the full report in Brandchannel here.