Branded Jeans

In the fashion world, there are hundreds of jeans lines. But in the Western world, there’s only one.

Recently, Wrangler has started competing in the fashion arena as well. Marc Jacobs collaborated with Wrangler on a line of high-end denim for his spring 2007 collection. A pair of slim jeans with ruffled cuffs appeared on the runway last September, styled with a little jacket and a metallic handbag. Then there is Wrangler47, the company’s three-year-old premium brand, carried in stores like Barneys New York and Scoop; it includes fashionable items like micro-miniskirts and the ubiquitous superskinny hipster jeans.

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