Look! It's a Bird, It's a Plane! It's an LG Cell Phone?

BRANDSOFF.COM: LG Electronics announced Thursday its plans for a "2006 European Balloon Tour" for its major business partners in Europe as part of its marketing aimed at the Global System for Mobile Communications (GSM) market in Europe.

LG Electronics will invite its major European business partners from Britain, France, Germany, and Switzerland and entice them with an array of perks including a catered party and trips in their large mobile phone-shaped air balloon. The firm kicked off the event in Chateau d'Oex in Switzerland in January and plans to continue through major European countries until October.

LG Electronics expects this event will provide an opportunity to strengthen its partnership with its European buyers and boost its brand image. Ham Sang-heon, the managing director with LG's European Business Division, said the balloon event has been well received by our major European partners and consumers, adding, "We intend to strengthen our brand image through a variety marketing activities."